Tilly’s Pies

Enhancing people’s lives one slice at a time.

Our mission is to serve the best pies in Northwestern WI. 

Corona Virus Update for The Rivers Eatery and Tilly’s Pies March 20, 2020

Temporarily closed as planned.  Each Spring The Rivers Eatery and Tilly’s Pies closes for a few weeks to do improvements and frankly to take a breath.  Rivers has done this for 12 years, so taking time off is nothing new and was scheduled for us.  Our staff was looking forward to the time off.

What none of us saw coming was the uncertainty that the Covid virus would bring to our plans.  Instead of traveling, we and our staff will likely be sheltering in place like everyone else.

Rivers and Tilly’s will remain closed as we had originally planned until mid to late April.  If we detect a shortage of food or services in the area we will reopen for take out.

The future of The Rivers Eatery and Tilly’s Pies.  When we opened the Ideal Market in 2008, the US was just entering its worst recession in history.  Cable wasn’t quite the destination it is today.  With the seasonality of this area we built a business model we called “just in time.”  It has served us well during busy times and slower times and we were able to thrive during the recession.

We believe this virus will affect businesses the way it affects people.  It will attack vulnerabilities.   The best thing we can do as a business is the same thing you can do as individuals.  Cover your basic needs.  Make plans for the long haul.  Reduce risk taking.

As you know, we have built an amazing team of staff.  Our average length of tenure is several years and our average education beyond high school is over 4 years.  Beyond that, we have really good people who believe in what we are doing.  Our goal is to return them to their roles as quickly as possible.

To do that, we must remain viable for the long run.  2/3rds of our business occurs between June 1 and October 1.  It would be very helpful if we can see some return to normalcy by the 4th of July.  If not, we will be fine.

During this time, we still have to heat a 50,000 cubic foot building, run our coolers, pay our taxes and licenses and maintenance.  But we’ve planned for that.

Stages of reopening.  We plan to reopen fully in late April if the laws allow it.  If not, we will begin an impressive takeout program.  Our staff was strangely excited about this before we closed.

Our promise to you.  Make your plans for summer.  If people are mobile we will return better than ever.  If we are still in a restricted mode, we will use our ingenuity, our talented staff and our wonderful infrastructure to help make Cable the oasis you have found it to be in the past.

Thank you for your business and support.  We look forward to serving you and your friends and family soon.  If you have any questions contact us at admin@theidealmarket.com.

Online pie ordering will resume in mid to late April.

Did you know you can orders fresh baked Tilly’s Pies online for pickup.  Visit Tilly’s Online Pie Shop

Our Pies

We bake the following pies on a regular basis and can bake one or more especially for you in most cases with 2 days notice:  Banana Creme, Coconut Creme, Key Lime, Chocolate Walnut Stout, Apple Strudel, Blueberry Strudel, Cherry, Peach Berry, Strawberry, 3 Berry, Apple Raspberry.   Our whole price pie is $24.  We know a little about business and we assure you this is price represents a great value for a handmade pie with “real” ingredients.   Celebrate one of life’s greatest pleasures prepared – as our staff says, “with love.”

Tilly’s has coffee and ice cream!

We have coffee by the bag or by the cup.  Stop by for a cup of Tilly’s Blend from Steve and Trudi’s favorite coffee shop near their hometown of Topeka KS.

Of course we have ice cream with your pie, but also by the scoop or in a cone.

Tilly's interior

Who is Tilly?

Tilly is the nickname of our good friend, philosopher and world-champion cyclist Steve Tilford.  You can learn about Steve’s life by simply Googleing his name.  In addition to being a great athlete and beautiful human, Steve loved people, he loved Cable WI and he loved pie.

Steve’s amazing partner Trudi Rebsamen has now moved to Cable and is helping us run the shop and can be found baking pies and behind the counter most days serving up slices, coffee and kindness.

Tilly’s is located in the little carriage house (formerly a burned out garage) behind the Rivers Eatery in a space we call the Ideal Market Commons.

See one of Steve’s many posts from his famous blog about his love for pie. Pie Time

I’m not sure who or what created this world but I feel super lucky just to be a part of it.”  Steve Tilford – Some time after hours.

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