One final thank you. Our view of the future. And, a favor to ask.

Our 2020 vision, as we called it, was supposed to mean that in the year 2020 we would find new owners for our buildings and associated businesses Tilly’s Pies and The Rivers Eatery and retire.  Then came Covid, and there was no way we could ask someone to take over a business in such uncertainty.

Two successful years later we have been able to resume our plans.  This first week in February we finish the final piece as we transfer the ownership of Tilly’s Pies to Trudi.

New web page www.tillys-pies.com New email trudilr@aol.com Same great pie!!

Libbey, Mick, Beth and Carley

Thank You

There are so many people to thank for our 15 years of owning a business in Cable. 

First of all, a hundred amazing staff who joined a casual work environment where our training program was described to new employees as being “thrown into the pool, so it works best if you kick your feet.” Each of them is a chapter in a great book.  They had no contract.  They had no formal training.  They had no obligation to adopt our philosophy.  Yet, they worked in challenging scenarios with dignity and respect. We are all a unique miracle.  Be patient and we will reveal our best selves.  We were certainly blessed to have a front row seat to witnessing the best in our staff. 

Gary Crandall who served as the town crier letting people know they could trust their friends and family to our crew and facility.

Bill King and Wendy Hanneman, visionaries who renovated condemned buildings into a beautifully restored warehouse that became The Ideal Market and Rivers Eatery and a cute little carriage house that became Tilly’s Pies.

Our architect, bartender and dear friend Terry Penman.  The world will never totally understand what Terry Penman has done for this community.  We’ve never met a finer or more intelligent man. 

Ron Bergin, the Godfather of CAMBA and The North End. A true believer in The Rivers Eatery and our family.

Dennis Kruse, Silent sport legend, rain-maker, friend and most frequent customer each year that records have been kept.

Our families, which included our parents Bob, Lois and Pat who painted, washed dishes, provided moral support and excused us from the dozens of family functions we missed over the years.  Brother in law Paul and sister Brenda who worked so many big events doing the worst of jobs for a pint of beer and a glass of wine.  Nieces and nephews who brought their core values and blended in seamlessly to our team. 

Family, who aren’t really family, like Harry and Mark who we just wanted in our radius when things got busy.

The North End, CAMBA, The Birkie, The Borah Epic, The Hungry Bear 100, The Cheq 100, The Seeley Classic, The Fat Tire, Molly Otis and The Danger Band, The Namakagon String Band, Redbery Books, Rondeaus, and other events, businesses and friends. 

Finally, and most importantly our daughters Carley and Libbey.  Without a doubt they were the primary reason our business was successful.  To recreate the scenario of their roles beginning at age 12 would take more time than would hold your interest.  Just suffice it to say they were rock stars.  Thank you for treating them so well.  Their time here paved the way for a lifetime of personal and professional success. 

Our view of the future for Cable.

Cable Wisconsin is a special place.  It always has been.  We’ve only scratched the surface of what is possible here – Not from an expansion standpoint, because there is little room for expansion.  The town itself is locked in a sea of county and national forests, a national scenic river-way, private and public trusts and lake and town property owners that will protect their lands vigorously.  But, within our confines there are still properties to be improved and a spirit of entrepreneurism to be nurtured.  In the end, nature wins.  And fortunately for us, no where celebrates nature better than Cable.

We’ve invested a lot of money, time and energy in this area over the years.  If we had another buck to invest, we’d invest it here again.  Keep the faith. 

We have a favor to ask.

As we leave the business world we have a big favor to ask of you.  Continue to bring your friends to The Rivers Eatery.  The Parkers are a wonderful multi-generation Cable family.  If you treat them as well as you treated us great things will happen for their family and yours.  Keep buying Tilly’s Pies.  Did you know we have been serving thousands of pies a year?  Our goal was to build an iconic pie shop to celebrate the life of our friend Steve Tilford and his love for pie and the town of Cable.  It has been a huge success.  Steve’s wife Trudi will be the new owner of the pie shop now.  Help her realize her dreams.  Her story is beautiful and she has a love for the area that is immeasurable.

We assure you that the Endersbes, The Parkers and Trudi all went into business simply to serve this community.  We all took a blind leap that our businesses would be financially successful.  9 times more business plans end unsuccessfully than successfully.  Business is about core ideology.  These businesses have good cores.  Trust and help shape them with your unique perspective and generosity as you did ours.

Be kind to one another and stay close to nature.

We have some new adventures that you may find interesting and possibly beneficial to your lives.  If you would like to stay in touch you can reach us at mickbethtfs@outlook.com and at our Instagram feed The Finest Sediment. 

Thank you in its most sincere form.  Mick, Beth, Carley and Libbey

Our last day at the oven…and still loving it!

Big News

Mick and Beth are retiring. The Rivers Eatery is open with new owners Chris and Amy Parker ready to serve you the same great pizza and drinks that you have come to know. You can visit their new website at: https://theriverseatery.com/

Beth and Mick will keep their home in Cable and will transition Tilly’s Pies to a new owner (whom you all know) in January. If you’d like to stay in touch as well as follow Mick and Beth’s next adventures you can contact them at mickbethtfs@outlook.com.

Tilly’s Pies updates can be found at https://tillys-pies.square.site/ Questions email admin@theidealmarket.com

In January, Tilly’s Pies will be open:

Friday and Saturday 2-7

October 20, 2021 Update

A New Chapter in Our Lives

Every November for the past 14 years, we have closed The Rivers Eatery for some rest and relaxation after a busy summer.  This November, during our usual break, Beth and I will retire.

We believe the Rivers Eatery is more than a restaurant.  Yes, the pizza is amazing as our 200 5 star Google Ratings suggest, but it is really about you.

In 2007, we bought a gorgeous recently renovated building that had seen very little commerce in recent years.  In fact, when Bill King and Wendy Hanneman purchased the building in 2002, it had been condemned.  Bill and Wendy had a vision and renovated the building to a form greater that it had ever known. 

When we bought the building it was empty.  Beth and I had full-time jobs in the Twin Cities and our daughters were 12.  We had a crazy idea that we could get some of those cars driving through Cable to stop for something to eat and drink.  It worked!  We have served over 350,000 pizzas and a few hundred thousand beers to go with it.

More importantly, we have celebrated life in that building.  Weddings, birthdays, memorials, music, authors, explorers, Olympians, world champions, supreme court justices, moms, dads, grandmas and grandpas… and kids.  Wow, the kids!

When we first opened there was concern among grandparents in the area that the grandkids may not come to the lake anymore.  Fishing and hunting couldn’t compete with the internet.  Then came cell towers.  Now, on any given day there may be 30 kids in the Rivers Eatery back yard.  We have seen their grandchildren meet their partner, get married and have families of their own and they have introduced their kids to our building.  Rivers is rockin’. 

But, in the process our kids who most of you know, have moved on and Beth and I are longing to see what a summer vacation feels like.  We plan to stay in Cable and would like to help out the new owners when they feel they need it.

If all goes well, later this year, The Ideal Market and Rivers Eatery will have new owners and you’ll never miss a beat.  That could be as early as December 1.  We believe new owners will continue the model you have helped us build.  None of this will affect Tilly’s Pies and the staff at Rivers plan to stay on. 

Going forward, we realize you may have to reset your phones to a new email address and phone number, but we believe the online ordering and in-store processes will look the same.  Clearly, after 15 years of strong growth The Rivers Eatery is ready for new leadership but the basic recipe for success has some life left in it. 

We will maintain this webpage for a bit to keep you informed of the transition and share some thoughts.  We will post a link to a personal email for you to stay in touch and for any questions you have in the next year. 

Thank you could never express what you have done for our lives.  Each of you knows what The Rivers was really all about.  It is unique to each of you.  Having served hundreds of thousands face to face, we will say it wasn’t just about the food. We know that, because we have burned your crust or under cooked your River Rocks a couple of times and you never complained and came back anyway.  We could write a book on what we believe the magic was – and will be.  But we’ll leave that for you to determine.  Just know, it is good.

In closing, thank you. Be kind.  Stay close to nature.  Keep the faith.  We hope to see you on the same side of the bar as us for years to come.      

Mick, Beth, Carley and Libbey

Questions? Admin@thedealmarket.com for a while and our personal email mickbethtfs@outlook.com

 

 

 

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