The IDEAL MARKET & Rivers Eatery

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4th of July Festivities 

Cable has one of the finest small town 4th of July celebrations in the country and we've got a front row seat.  Join us for frozen Riverberry Yogurt, fresh homemade soup and sandwiches, stone oven pizzas, tap root beer and more than 30 selections of microbrew and domestic beers.

 

The Rivers Eatery will be serving pizza at the following times for the 4th of July weekend.

Thursday 5-9

Friday 5-9

Saturday 12-9

Sunday 12-7

Closed Monday

 

Don't miss the soup!!!

If you enjoy great quality freshly prepared foods you need to try our daily soups.  Yuliya has taken homemade soups to whole new level.  Below is a list of the soups we have served in the last two weeks alone.  As with all of our products, the soups and our deli sandwiches are modestly priced and include very high quality ingredients.   

 

The Soup List

Russian Meat Soup
Chicken Artichoke
Chili Blanco
Couscous Soup with Chickpeas
Mexican Tortilla
Wild Rice Chowder
Egg and Lemon Soup
Wisconsin Wild Rice Soup
 
Vegetarian:
Curried Spinach Soup
Mushroom and Barley
African Peanut Soup
Green Lentil and Spinach
Mushroom and Noodle Soup
Red Lentil and Apricots
Red Bean and Walnut
Vegetarian Chili

 
Festival of Trails June 12 -14
A weekend of mountain biking fun for riders of all levels with activities for the whole family on the beautiful CAMBA single track trails in Northwest Wisconsin.
 
Join us for a celebration of the trails at The Rivers Eatery Saturday night at 7:00pm after a day of biking.  There is still time to enroll in the event.  Great rides, great guides and local restaurant food in the woods.
 
Summer Hours - June 1 - Labor Day
The Ideal Market - Open 6 days a week
CLOSED MONDAY
Tuesday 10-8
Wednesday 10-8
Thursday 10-8
Friday 10-8
Saturday 10 - 8
Sunday 12 - 5
 
The Rivers Eatery - Open 5 evenings and Sunday afternoon
CLOSED MONDAY
Tuesday 5-9
Wednesday 5-9
Thursday 5-9
Friday 5-9
Saturday 5 - 9 
Sunday 12 - 5
Please note:  We do not serve pizza on Saturday afternoons or Sunday evenings during the summer
  
20 Things you'll love about The Ideal Market & The Rivers Eatery ... and 5 you might not
20 Things you'll love:
  1. RiverBerry Frozen Yogurt cones and sundaes
  2. World-class hand tossed stone oven pizza
  3. Delicious artisan soups (Check out the soup list)
  4. Springbrook Dairy local organic milk
  5.  Bread from the Ashland Bakery
  6. Angel Acres free-range eggs
  7. Hidden Vue grass-fed organic beef
  8. Local free-range Berkshire pork
  9.  Fair trade organic coffee
  10.   Hundreds of organic grocery items
  11.   Local Microbrews on tap and 30 other great beers by the bottle
  12.   The best in season local organic produce
  13.  Wisconsin honey, maple syrup, jams and jellies
  14.  Wisconsin artisan cheeses
  15.   Fresh baked muffins, rolls and turnovers
  16.   Indoor seating for 100 and courtyard seating for 35
  17.   A bookstore in The Ideal Market
  18.    The center of the midwest's best mountain biking and cross county skiing
  19.   Streetside views of some of the best small town events in the country
  20.   50,000 cubic feet of beautifully renovated 100 year old space

...and 5 things you might not.

  1. We're closed on Mondays. 
  2. No pizza during the day - except Sunday.
  3. A limited restaurant menu.  Soups, breads and sandwiches in the market, pizza and salads in the Eatery.
  4. You'll have to write down your own order.  Complete your sheet, have a beverage and talk to your friends.  Your personal artisan pizza will be out in the time it takes for most places to start your order.
  5. We don't take reservations.  If you have a large group feel free to give us a call.  We'll be sure to be ready for you and possibly save you a big table or two.

 

Ashland Bakery Bread is Back!

Available Thursdays 10:00 AM until Gone

Cranberry Walnut Sourdough

Daily Sourdough

Garlic Asiago

French Baguette

Roasted Red Pepper & Parmesan

Kalamata Olive Sourdough

Roasted Potato Garlic

25 loaves.  First come, first serve.

 

Redbery Books comes to The Ideal Market!

There will be one more great reason to visit downtown Cable this summer - Redbery Books.  Redbery, a well-respected independent book store that has been a favorite in the area for several years, will be taking over a significant portion of the Market's floor space.   While the businesses themselves are separate, The Ideal Market and Redbery share a commitment to enhancing Cable's residents' and visitors' shopping and dining experience.

 

Will the market still carry grass-fed beef, buffalo, happy pork, local produce, organic groceries, coffee, Riverberry Yogurt, deli sandwiches, soups, salads, organic milk, Balbin sculptures, beer and wine?  Yes, we will.  We're simply displaying fewer samples of each item on our shelves.  We think you'll be pleasantly surprised. 

   

Carbo Loading Results are In! 

 It's official!  Four of the top six skaters and each of the top two classic skiers ate stone oven pizza at the Rivers Eatery within one month of competing in the American Birkebeiner.  While the data is inferential, some believe the pizza itself may have directly contributed to their success.  It is important to remember that good pizza is only one part of a balanced ski training program.  Micro-brewed beer, 1919 root beer, thousands of kilometers of hill repeats, sprints and distance training also add to a champion skier's chances for success.

 

Congrats to the CXC skiers and our friend Bjorn who all did so well in this year's event.

   

Hikers, Bikers, Outdoors-likers welcome!

The Ideal Market and Rivers Eatery is located next to some of the greatest woodland mountain biking trails in the country.  Bike hundreds of miles of CAMBA trails starting right out our back door.  See what's waiting for your family, friends or bike group.  Rivers Eatery/pizza

  

Cable Area Bike and Running Race Calendar

The Cable Area Off-Road Classic

May 16, 2009

Lakewoods Resort to downtown Cable

www.cable4fun.com/caorc.htm

 

Festival of the Trails
June 12 - 14, 2009

Cable and Hayward WI

www.cambatrails.org

 

C.A.R.E. 5K 
July 4, 2009 8AM

Downtown Cable WI

 

Return of the MudRutter’s

Off Road Bike Race

Saturday, July 18, 2009  10 AM

Ashland WI

http://www.ashlandbaydays.com/calendar.html

 

BIKE NORTHWOODS TOUR
July 11-17, 2009

Cable WI and points beyond

Bike Northwoods Tour

 

30th Annual Grand View Firehouse 50 Bike and Run
July 31 - August 2nd, 2009

Drummond WI

www.firehouse50.org

 

27th Annual Chequamegon Fat Tire Festival

September 18-20, 2009

Telemark Resort Cable WI

cheqfattire.com

 

Birkie Trail Run, Relay and Trek

September 26, 2009

www.birkie.com

Springbrook Organic Dairy Milk now available

Springbrook Organic Dairy's Cream Line Milk comes from the Depies family farm nestled in the woods of northwestern Wisconsin. The Depies family has been committed to organic agriculture since 1990 and recently added a Grade A dairy to the farmstead. Milk is produced with pride and packaged in half gallon glass returnable bottles. Experience 100 percent organic Jersey milk. Gently shake to mix the cream or pour off and add it to your coffee or favorite recipe.  Fresh milk arrives each Friday.

 

World-class organic grass fed beef available

We have an expanded variety of Hidden Vue Farms Grass-Fed Beef.  These are animals humanely and organically raised in the Marengo River Valley.  We have ribeye, new york strip, filet mignon, sirloin and round steaks; sirloin tip roasts, shoulder roasts; and hamburger available in patties or by the pound. 

 

We also feature this beef on our Marengo River Pizza.  The Marengo is a spicy BBQ ground beef, mushroom and blue cheese pizza.  It's been a big hit.

 

Need a free range ham or pork roast?

We have several free-range pork hams and roasts from Maple Hill Farms.  Our customers could not be happier with the flavor and quality of the pork the Cogger family raises.  We also have sausage, steaks and chops.

 

Three providers of local and/organic coffee

We feature Peace and Flamenco Organic Coffees from Minneapolis and Backroads Coffee from Hayward.  You can buy them by the cup or by the pound.  A small coffee is still $1.

 
Lendved Headwear at Ideal Market
We're pleased to have a limited number of Kristine Lendved's hats in the store.  Stop by and see her artistic brand and functional style of hats. 
 
What to Expect
Located in a renovated historic building that once served as a hub for Cable WI in the 1930's, The Ideal Market provides fresh, locally grown, organic and conventional foods, as well as sundries and other essential items to the area's residents and visitors.

You can enjoy a cup of fair trade organic coffee, pastries or an yogurt sundae from one of the best seats in town.  The large front patio and inside window seating offers the perfect place to watch local events, meet with friends, or to simply experience the flow of life in a northern town.

 
Connected to The Market is a former warehouse/apartment building that we call The Rivers Eatery.  With its 15' pine ceilings, spacious windows, clay tile, original wood floors, and a six-thousand pound stone oven, The Rivers provides a unique smoke-free northwoods dining experience.  Our hand made individual pizzas are the best on the block...possibly in town.  Beyond that, you can decide. 
 
We hope to see you soon.

 
Mick and Beth Endersbe
The Ideal Market

43466 Kavanaugh

PO Box 68

Cable, WI  54821

715-798-3123

manager@theidealmarket.com